Now in full color in a larger size! 40% more content and over 750
images to enhance and better clarify the concepts in this
thought-provoking resource for graphic designers, professors, and
students. This very popular design book has been wholly revised and
expanded to feature a new dimension of inspiring and
counterintuitive ideas to thinking about graphic design
relationships. The second edition includes a new section on web
design and new discussions of modularity, framing, motion and time,
rules of randomness, and numerous quotes supported by images and
biographies. This pioneering work provides designers, art
directors, and students-regardless of experience-with a unique
approach to successful design. Veteran designer and educator Alex.
W. White has assembled a wealth of information and examples in his
exploration of what makes visual design stunning and easy to read.
Readers will discover White's four elements of graphic design,
including how to: define and reveal dominant images, words, and
concepts; use scale, color, and position to guide the viewer
through levels of importance; employ white space as a significant
component of design and not merely as background; and use display
and text type for maximum comprehension and value to the reader.
Offering a new way to think about and use the four design elements,
this book is certain to inspire better design. Allworth Press, an
imprint of Skyhorse Publishing, publishes a broad range of books on
the visual and performing arts, with emphasis on the business of
art. Our titles cover subjects such as graphic design, theater,
branding, fine art, photography, interior design, writing, acting,
film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York
Times bestseller or a national bestseller, we are deeply committed
to quality books that help creative professionals succeed and
thrive. We often publish in areas overlooked by other publishers
and welcome the author whose expertise can help our audience of
readers.
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