Typography is a fundamental element in contemporary design. Beyond
their purely aesthetic function, the font serves to reflect an
idea, mood or simply define the identity or personality behind a
product or a piece, making a vital difference to the visual
language. In today's world of instant visual communication, fonts
have become an invaluable design resource and a means of conveying
a definite message or a statement. The font is the ultimate
creative design tool for the graphic designer and this remarkable
visual source book offers hundreds of free fonts, to stimulate
their creative process. From the graphic, experimental and
industrial to the retro and romantic, this visual reference book
provides a vast selection of directional font inspirations and
ideas. This must-have book is replete with real-life examples of
fonts used by leading designers for high-profile campaigns and
projects. "Fontology" is an excellent source of inspiration and
direct support for all graphic designers.
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