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Information Design Workbook, Revised and Updated - Graphic approaches, solutions, and inspiration + 30 case studies (Paperback, Revised Edition)
Loot Price: R424
Discovery Miles 4 240
You Save: R44
(9%)
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Information Design Workbook, Revised and Updated - Graphic approaches, solutions, and inspiration + 30 case studies (Paperback, Revised Edition)
Series: Workbook
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Was R468
Loot Price R424
Discovery Miles 4 240
You Save R44 (9%)
Expected to ship within 12 - 17 working days
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Information Design Workbook, Revised and Updated takes a
methodical, comprehensive, approach to conveying the fundamentals
of effective, innovative information design. With loads of new case
studies demonstrating the latest approaches, you'll learn about the
history, theory, criticism, technology and media, process, method,
and practice of information design as well as learn how to create
visually compelling and meaningful graphics. Opening with a brief
history followed by an instructive breakdown of the discipline, get
an intimate understanding of the complexities of crafting
information designto effectively improve communication both
functionally and aesthetically. You'll learn every aspect of the
discovery process, including how to work within your client's
business structure, create a project timeline, identify and
prioritize possible audiences, construct a creative brief, and
explore personas (user profiles) and scenarios. Then, explore best
practices and get practical tips on creating planning documents and
testing your design. An overview of key design principles-including
color, type styling, structure, and graphic elements-shows you how
to apply these basic tools to develop powerful information design
solutions. A wide range of case studies from premier design firms
around the world illustrate how all the complex considerations and
techniques outlined in the first half of the book come into play.
The author critiques and explains why each design is successful in
terms of formal quality (Aesthetics) and function (How does it
improve communication?). The case studies include cutting edge
examples of printed matter, information graphics, interactive
experiences, environmental design, as well as experimental
projects. Using these principles and methods as a foundation and
the real-world examples as a springboard, you can learn to execute
well-crafted, functional, and aesthetically beautiful information
design.
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