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The Power of Little Ideas - A Low-Risk, High-Reward Approach to Innovation (Hardcover)
Loot Price: R579
Discovery Miles 5 790
You Save: R77
(12%)
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The Power of Little Ideas - A Low-Risk, High-Reward Approach to Innovation (Hardcover)
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List price R656
Loot Price R579
Discovery Miles 5 790
You Save R77 (12%)
Expected to ship within 12 - 17 working days
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The logical and enduring way to innovate. Conventional wisdom today
says that to survive, companies must move beyond incremental,
sustaining innovation and invest in some form of radical
innovation. "Disrupt yourself or be disrupted!" is the relentless
message company leaders hear. The Power of Little Ideas argues
there's a "third way" that is neither sustaining nor disruptive.
This low-risk, high-reward strategy is an approach to innovation
that all company leaders should understand so that they recognize
it when their competitors practice it, and apply it when it will
give them a competitive advantage. This distinctive approach has
three key elements: It consists of creating a family of
complementary innovations around a product or service, all of which
work together to make that product more appealing and competitive.
The complementary innovations work together as a system to carry
out a single strategy or purpose. Crucially, unlike disruptive or
radical innovation, innovating around a key product does not change
the central product in any fundamental way. In this powerful,
practical book, Wharton professor David Robertson illustrates how
many well-known companies, including CarMax, GoPro, LEGO, Gatorade,
Disney, USAA, Novo Nordisk, and many others, used this approach to
stave off competitive threats and achieve great success. He
outlines the organizational practices that unintentionally torpedo
this approach to innovation in many companies and shows how
organizations can overcome those challenges. Aimed at leaders
seeking strategies for sustained innovation, and at the quickly
growing numbers of managers involved with creating new products,
The Power of Little Ideas provides a logical, organic, and enduring
third way to innovate.
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