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Think Like an Adman, Don't Act Like One (Paperback)
Loot Price: R379
Discovery Miles 3 790
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Think Like an Adman, Don't Act Like One (Paperback)
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Loot Price R379
Discovery Miles 3 790
Expected to ship within 12 - 17 working days
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Advertising is far more than a 30-second commercial on TV. It's
everything you do to lure people into different behaviours, into
other perspectives, or different options. You're advertising all
day long. For yourself, your company or brand. Your NGO, political
party or school. Your neighbourhood, city or country. In every
conceivable way. By telling stories. Or twisting the facts. By
making some things seem more attractive and others uglier. By
sketching out an alternative. By stimulating people or discouraging
them. And the nice thing about advertising is that everyone does
it. But only a few are any good at it (just look around you). This
book is for anyone who wants to learn how to seduce. A loved one, a
colleague, a client or, indeed, a large group of people. And, once
you've read this book, you won't have to be an advertiser to do it.
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