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Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy
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Refiguring Identity in Corporate Times - Rediscovering Oneself in a Consumer Culture (Paperback)
Loot Price: R1,820
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Refiguring Identity in Corporate Times - Rediscovering Oneself in a Consumer Culture (Paperback)
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Refiguring Identity in Corporate Times is aimed as a response to
the narcissistic life-strategies promoted by the marketplace. It
introduces an identity model that ensures a more inclusive,
ethical, and authentic way of living ones own life-script. We live
in a culture that requires us to create our own
self-interpretation. Claiming to assist us in this mission are
self-professed experts and the public media that offer
life-strategies for adoption, to which it is all too easy to
conform to in hyper-capitalized and consumerist societies. Among
the most popular are fashion, entrepreneurship, travel, fitness,
and self-spirituality, which are designed by corporate companies
for instant appeal and feelgood results, expressing the consumerist
religion of hedonistic narcissism and status. The possibility of an
alternative identity for todays society that is based on the
experience of conscience, sees our self-realization as intimately
related to care for others and the advancement of political and
civic institutions. To aspire for this identity model is to move
from the distorted values of commercial life-strategies to five
virtues. The virtues enable us to attune to what is singularly
foreign in any experience, signalling ways how our worldview can
become more inclusive, ethical, and insightful in its comprehension
of existence. This key reading in Identity Studies provides insight
into the psychology and behaviour endorsed by consumer culture;
charts out a new understanding of virtue ethics; and promotes
life-choices that steers consumers away from conformity in its
capacity to stimulate the creation of a personal and authentic
vision of life that involves others and societal institutions.
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