Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

Buy Now

Financial Dimensions of Marketing Decisions (Hardcover, 1st ed. 2019) Loot Price: R4,317

Discovery Miles 43 170

Repayment Terms: R405 pm x 12*

Add to cart

Financial Dimensions of Marketing Decisions (Hardcover, 1st ed. 2019): David W. Stewart

Financial Dimensions of Marketing Decisions (Hardcover, 1st ed. 2019)

David W. Stewart

Series: Palgrave Studies in Marketing, Organizations and Society

(sign in to rate)

Loot Price R4,317 Discovery Miles 43 170 | Repayment Terms: R405 pm x 12*

Expected to ship within 12 - 19 working days

Description
Details
Customer Reviews

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Palgrave Studies in Marketing, Organizations and Society
Release date:	June 2019
First published:	2019
Authors:	David W. Stewart
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	247
Edition:	1st ed. 2019
ISBN-13:	978-3-03-015564-3
Categories:	Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > General Books > Money & Finance > Corporate finance Promotions
LSN:	3-03-015564-1
Barcode:	9783030155643