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Communicology - The New Science of Embodied Discourse (Hardcover)
Loot Price: R2,423
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Communicology - The New Science of Embodied Discourse (Hardcover)
Series: The Fairleigh Dickinson University Press Series in Communication Studies
Expected to ship within 12 - 17 working days
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This book offers a new way of thinking about communication that
moves beyond normative perspectives. Exhibiting postmodern theory,
communicology is an idea whose time has come. Working within the
European human science tradition and the philosophy of American
pragmatism, the authors included in this first anthology of its
kind applies a synthesis of semiotics and phenemology to the study
of the cultural and social conditions of communicative praxis.
Framed by the themes of human agency and efficacy, these essays
focus on the realms of conscious experience in intrapersonal
communicology (the self-domain), interpersonal communicology
(self-other domain), social communicology (group-organization
domain), and cultural communicology (group-to-group domain,
including mass media and trans-cultural communication). It is the
usual case in the social sciences that communication is ignored or
treated as a means to more substantative ends. More-over, much work
within discourse study proceeds on implicit, deeply held,
culturally embedded ontological and epistemological assumptions
about communication that are positivistic. Hence, uncritical and
non-reflexive approaches to communication and discourse prevail.
This book provides an alternative to readers curious about the
fundamental nature of human communication rather than viewing this
phenomenon as a mere vehicle for referents or thoughts. A
designation first introduced in the United States in the 1950s by
founders of the International Communication Association, the term
communicology is now used to define parameters of a unique research
endeavor. At its heart is the refusal of the dominant logos of
discourse as the only legitimate expression of the humane. Broadly
defined as the study of human discourse, this critical-interpretive
approach interrogates the reversible, reciprocal, and reflexive
nature of the "expressive and perceptive body," understood as the
point of mediation between us and the cultural signs and codes of
discourse in which we live. Communicology i
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