This book will provide students in graduate level educational
leadership courses a theoretical perspective on best practices in
educational marketing. Additionally, veteran school leaders that
want to become more savvy in the new competitive educational
landscape will find the book helpful in making decisions that are
both theoretically and strategically sound specific to marketing
will find this book a go to support. Examples of effective best
practice via real world case studies, as well as debrief questions
and assignment examples for further discussion and learning will be
provided.
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