Marketing Management for School Leaders - The Theory and Practice for Effective Educational Practice (Paperback)

This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Release date:	July 2019
Authors:	Deidre Pettinga • Azure Angelov • David F. Bateman
Dimensions:	221 x 150 x 12mm (L x W x T)
Format:	Paperback
Pages:	158
ISBN-13:	978-1-4758-5008-6
Categories:	Books > Social sciences > Education > Organization & management of education > General
LSN:	1-4758-5008-5
Barcode:	9781475850086

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