Seize the advantage in every risk decision with the most
misunderstood asset you have--human emotion
"If you are trying to solve the unsolvable, stop. Read this
first and you will learn that the surest path to success will be to
start with yourself; solve that conundrum and challenges like
understanding how you do and should react to markets will come to
be solvable."
--Marvin Zonis, Professor Emeritus, Booth School of Business, The
University of Chicago
"When it comes to fast-moving global financial markets,
professional investors strive to evaluate complex economic
conditions from data analysis, economic reasoning, and professional
judgment. This is what is taught in business schools. Denise Shull
demonstrates how investment decision making is also determined by
unconscious emotions and perceptions. "Market Mind Games" is a
fascinating book that proposes a new and unexpected hypothesis
about the factors that drive financial decision-making."
--A.G. Malliaris, Professor of Economics and Finance, Loyola
University Chicago
"Denise Shull wants us to get in touch with our feelings, not to
beat our bare chests and utter primordial screams. Far from it--her
techniques are focused on making more money."
--"Financial Times"
"Denise Shull's gem of a book is long overdue. . . . "Market
Mind Games"] has made the ability to analyze and overcome our
unconscious biases and prejudices available to everyone."
--Dr. Donald T. Wargo, Department of Economics, Temple
University
""Market Mind Games" is iconoclastic to say the very least Pay
attention to the last word in the subtitle: "risk." This book will
change your perspective on how to approach and think about the
markets and your life "
--Michael J. Levas, Founder, Senior Managing Principal, and
Director of Trading, Olympian Capital Management, LLC
"Denise changes the way you look at yourself and investing. Her
insights and methods are necessary to succeed in the markets,
period."
--Jared Levy, Portfolio Manager and author of "Your Options
Handbook "
""Market Mind Games" offers a new school of trading psychology.
Truly an important work that needs to be on the bookshelf of every
serious market participant."
--Mike Bellafiore, author of "One Good Trade"
"Masterful explanation of not only why emotionless trading is a
myth, but how we can take advantage of our natural wiring to gain
an edge."
--Derek Hernquist, Chief Investment Officer, Integrative Capital,
LLC
"Shull details ways to learn how you 'feel' before you 'act' so
that your buy, sell, or hold decisions become more
successful."
--E. Bernstein, OPUS Trading
"A must-read for those who want to make their livelihood as a
professional investor, trader, or algorithmic trading
developer."
--Larry Tabb, founder and CEO, Tabb Group
"Denise Shull enlightens the reader how to effectively unlock
one's psychological capital and translate that awareness into clear
and concise investment decisions."
--Grant Mashek, Managing Member, Palm Equity, LLC
"Shull's book is not only a great read but lays out an entirely
more effective approach to thinking about any decision that
involves the unknown--market related or not."
--Leslie Shaw, Ph.D., Behavioral Economics, and trained
psychoanalyst
About the Book:
What if the mystery of market crashes stems from a simple but
total misunderstanding of our own minds? Could everything we think
we know about ourselves--intelligence and rationality versus
emotion and irrationality--be wildly off the mark? Simply put:
yes.
With these words, Denise Shull introduces her radical--and
supremely rational-- approach to risk. Her vision stems from the
indisputable fact that human beings can't make any decision at all
without emotion and that emotion gets the first--and last--word
when it comes to our perceptions and judgments.
Shull should know. She started out managing major accounts for
IBM and then chose to research unconscious emotional patterns
instead of getting her MBA. Next she became a trader and trading
desk manager while continuing to study biopsychology.
We are all taught that sidelining our emotions is the best way
to make good decisions-- Shull declares the converse: "emotions
inform us." Attempting to control them actually increases the risks
we take. Shull advocates treating feelings as data, and she
convincingly argues that doing so eradicates the baffling question
that repeats itself in our heads after making a poor investing
decision: "What was I thinking?"
Through a series of "lectures," Shull logically but engagingly
connects emotions, beliefs, and context to our innate reaction to
uncertainty and risk (yes, the two are different). In "Market Mind
Games," she merges more than 20 years of studying risk decisions
into a single, astoundingly effective strategy.
A reasonable approach to emotion is the best and only way to win
the investing game. The methods Shull details in "Market Mind
Games" shake the foundation of conventional market and decision
psychology. And, most important, they work.
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