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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
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The Food Industries of Europe in the Nineteenth and Twentieth Centuries (Hardcover, New Ed)
Loot Price: R4,726
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The Food Industries of Europe in the Nineteenth and Twentieth Centuries (Hardcover, New Ed)
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The industrialization of food preservation and processing has been
a dramatic development across Europe during modern times. This book
sets out its story from the beginning of the nineteenth century
when preservation of food from one harvest to another was essential
to prevent hunger and even famine. Population growth and
urbanization depended upon a break out from the 'biological ancien
regime' in which hunger was an ever-present threat. The application
of mass production techniques by the food industries was essential
to the modernization of Europe. From the mid-nineteenth century the
development of food industries followed a marked regional pattern.
After an initial growth in north-west Europe, the spread towards
south-east Europe was slowed by social, cultural and political
constraints. This was notable in the post-Second World War era. The
picture of change in this volume is presented by case studies of
countries ranging from the United Kingdom in the west to Romania in
the east. All illustrate the role of food industries in creating
new products that expanded the traditional cereal-based diet of
pre-industrial Europe. Industrially preserved and processed foods
provided new flavours and appetizing novelties which led to brand
names recognized by consumers everywhere. Product marketing and
advertising became fundamental to modern food retailing so that
Europe's largest food producers, Danone, Nestle and Unilever, are
numbered amongst the world's biggest companies.
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