Health Communication Research Measures (Paperback, New edition)

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Series:	Health Communication, 12
Release date:	November 2015
First published:	2016
Editors:	Do Kyun Kim • James W. Dearing
Dimensions:	226 x 151 x 16mm (L x W x T)
Format:	Paperback
Pages:	309
Edition:	New edition
ISBN-13:	978-1-4331-2902-5
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Technical writing Books > Medicine > General issues > Health systems & services > General
LSN:	1-4331-2902-7
Barcode:	9781433129025

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