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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Most international students need to write essays and reports for exams and coursework. Yet writing good academic English is a demanding task. This new edition of Academic Writing has been fully revised to help students reach this goal. Clearly organised, the course explains the writing process from start to finish. Each stage is demonstrated and practised, from selecting suitable sources, reading, note-making and planning through to re-writing and proofreading.
The book is divided into short sections which contain examples, explanations and exercises for use in the classroom or self-study. Cross-references allow easy access to relevant sections, and a full answer key is included.
"A story is a living thing." So begins "Way of the Screenwriter, " a book with a novel, refreshing approach to the long-practiced art of screenwriting. Amnon Buchbinder brilliantly reinterprets screenwriting as a way for writers to capture a story's essence, thus giving it greater meaning and fascination for the audience. Full of practical examples and exercises to enhance the skills of both beginning and experienced screenwriters, the guide is far more than a how-to book. It is a comprehensive work that covers screenwriting from virtually every conceivable angle, while also offering a different, compelling approach. It is a book that illuminates the why behind the how and points the way toward a deeper understanding of how stories work on the screen. Perhaps most importantly, "Way of the Screenwriter" treats screenwriting not as some disreputable task, but rather as the fine art it is: the convergence of storytelling, writing, and filmmaking.
Practical summaries, recipes for success, worksheets, exercises, and a series of handy checklists make Writing a Research Paper in Political Science a must-have supplement for any writing-intensive political science course.
The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, language, and tone that will result in powerful, concise, and elegant scholarly communication. It guides users through the scholarly writing process-from the ethics of authorship to reporting research through publication. The seventh edition is an indispensable resource for students and professionals to achieve excellence in writing and make an impact with their work. The seventh edition has been thoroughly revised and updated to reflect best practices in scholarly writing and publishing. All formats are in full color, with a new tabbed spiral version Improved ease of navigation, with many additional numbered sections to help users quickly locate answers to their questions Resources for students on writing and formatting annotated bibliographies, response papers, and other paper types as well as guidelines on citing course materials Dedicated chapter for new users of APA Style covering paper elements and format, including sample papers for both professional authors and student writers New chapter on journal article reporting standards that includes updates to reporting standards for quantitative research and the first-ever qualitative and mixed methods reporting standards in APA Style New chapter on bias-free language guidelines for writing about people with respect and inclusivity in areas including age, disability, gender, participation in research, race and ethnicity, sexual orientation, socioeconomic status, and intersectionality More than 100 new reference examples covering periodicals, books, audiovisual media, social media, webpages and websites, and legal resources More than 40 new sample tables and figures Expanded guidance on ethical writing and publishing practices, including how to ensure the appropriate level of citation, avoid plagiarism and self-plagiarism, and navigate the publication process Guidelines that support accessibility for all users, including simplified reference, in-text citation, and heading formats as well as additional font options
For courses in Film Criticism, Film History, Writing for Film, or Film Appreciation. A succinct guide to thinking critically and writing precisely about film Both an introduction to film study and a practical writing guide, this brief text introduces students to major film theories as well as film terminology, enabling them to write more thoughtfully and critically. With numerous student and professional examples, this engaging and practical guide progresses from taking notes and writing first drafts to creating polished essays and comprehensive research projects. Moving from movie reviews to theoretical and critical essays, the text demonstrates how an analysis of a film can become more subtle and rigorous as part of a compositional process.
Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow their tried-and-tested Smarter Student series approach to deliver timely, practical, hands-on guidance based on real-life experience from teaching and assessing students' writing. How to write for university - academic writing for success is an invaluable tutorial and reference for any student approaching university writing assignments.
An accessible guide to the most important academic writing skills a student needs to write successful undergraduate dissertations and project reports on any HE course. This book will give the reader a sound grounding on what the whole business of dissertation and report writing is about, and will provide instantaneous, easily accessible answers to specific questions on all of the most important areas of planning, researching, writing, revising and referencing a successful dissertation or report.
Researching and Writing your Dissertation is an essential guide for students undertaking research projects as part of a postgraduate qualification in business or management. Seven accessible chapters guide the reader through the process from choosing a topic, to gathering and analysing data, and finally writing and presenting the results. This book is ideal for students who may not be taking a taught and assessed module in research methods, but are undertaking management research for the first time and will benefit from guidance on the process, from start to finish.
Fully updated since publication in 2007, and with extended and revised sections in key areas such as plagiarism & Copyright, and Citing & Referencing, How to write Essays & Assignments will allow a student to assess and address their particular weaknesses in planning and writing great academic essays and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.
This book covers legal dissertation level research, embracing both LL.B. and the specific demands of LL.M. dissertations. Adopting a highly practical approach, this book shows the reader how to research and write a dissertation, covering the various stages - planning, identifying key issues, utilising the appropriate research methods, time management issues, and managing one's supervision. KEY FEATURES * Shows how to avoid common stylistic and substantive pitfalls * Discusses the character and pros and cons of adopting law and policy methods for defining the issues and conducting legal research - including black letter, socio-legal, interpretive, experiential * A running example throughout the text illustrates the various points made in each section and provides continuity
The style of The Associated Press is the gold standard for news writing. With the AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous.The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use 'more than' instead of 'over.' To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index.Fully revised and updated to keep pace with world events, common usage, and AP procedures, The AP Stylebook is the one reference that all writers, editors and students cannot afford to be without.
Complete your thesis or dissertation successfully: Practical guidelines provides fundamentally important information to students of the social sciences completing their master's or doctoral studies, as well as to their supervisors and study leaders. Eminent scholars have contributed to the book and have created a text that is easy to read and use, yet does not water down the conceptual and terminological complexities of the process. For the very first time the most recent and current perspectives on how to complete master's or doctoral studies have been brought together in one publication that will equip relatively inexperienced researchers to write a thesis or dissertation.
A practical, step-by-step guide to planning, researching and writing a research project for undergraduate students approaching a research project for the first time. Undertaking a large-scale, original research project can be extremely daunting and challenging to any student. Using the tried-and-tested Smarter Student series approach, style and pedagogy to deliver timely, practical, hands-on guidance based on real-life experience from students and lecturers alike, this book will be an invaluable tutorial and reference for any student approaching an undergraduate or masters research project for the first time. This book will guide the student through all of the key areas that they will need to deliver a successful research project, providing practical guidance, examples and hints and tips for success on areas such as: Choosing a theme and topic for your research Writing the proposal Working with your supervisor Planning and managing your time and activity Analysing and evaluating data Successful academic writing styles and conventions Correct citing, referencing and avoiding plagiarism Ethics in research Researching and compiling the literature survey Methods of collecting and analysing data Writing-up and presenting your findings An essential guide to academic success!
As the field of Technical Writing has evolved, so has the eighth edition of Technical English. Known for its direct, no-nonsense writing style, plentiful and varied examples, and step-by-step instruction, Technical English leads students through the many facets of technical communication. The Eighth Edition retains much of the vision of the previous editions-it encompasses written, oral, and visual communication-but also reflects current practices in the field of technical writing. With continued emphasis on workplace communication, the focus remains on the entire writing process from planning through revision. Technical English emphasizes efficiency in the search for and evaluating information, designing and preparing graphics and other visuals, and choosing appropriate communication technology and media. In addition, the eighth edition suggests guidelines for research, employment, and grammatical usage
When do you use hanged and hung, or you and me and me, myself and I? And what about the use of the numerals thousand, million, billion and trillion?
Find answers to these and many other language questions in the fourth, updated edition of The Write Stuff, which focuses on typical problems that non-English speakers encounter when writing English.
This handy reference and useful teaching guide contains valuable tips on English language issues and guidance on recent writing trends.
Fully updated since first publication in 2007, and with extended and revised sections in key areas such as Plagiarism & Copyright, Ethics in research, and Citing & Referencing, How to write Dissertations & Research Projects will allow a student to assess and address their particular weaknesses in researching and writing dissertations and longer pieces of coursework and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.
Dissertation Writing for Engineers and Scientists Mark Breach I think the writing style is excellent I recommend the book to my students - Colin Waring, Portsmouth Dissertation Writing for Engineers and Scientists is the must-have book for preparing students at both undergraduate and postgraduate levels for the disseration writing process. Dissertation writing is a major task and there are many pitfalls that can be avoided with the proper preparation. This book enables students to navigate their way around these pitfalls and successfully complete their dissertations. This lively and student-friendly guide takes into account the specific needs of engineers and scientists by providing plenty of examples from their respective fields and approaching them in a friendly and informal manner. This book covers all aspects of the dissertation writing process, including: * What is a dissertation? * How to start your dissertation * Time management * Project proposals * Ethics * Collecting and understanding your data * Writing up your dissertation About the Author Dr Mark Breach is Principal Lecturer in Engineering Surveying at Nottingham Trent University.As Programme Leader for the MSc Civil and Geotechnical Engineering degrees he manages all its postgraduate dissertations and he also performs a similar function for undergraduate Civil Engineers.
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