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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides
Entrepreneurs--and entrepreneurial companies--live or die by the
quality of their plans and proposals. Whether it's to get funding
for a new product line or business from a client, writing
hard-hitting prose that answers essential questions and makes
specific requests is an indispensable skill. Entrepreneur, ad man,
and writing teacher Dennis Chambers shows how entrepreneurs can
persuade people, through skillful writing, to pony up capital or
contracts. This ability--which can be learned--is rare in today's
media-saturated world. But it counts more than ever if an
entrepreneur wants to make it over the magical "five-year" hump and
on into lasting business success. Numerous examples and exercises
ensure that entrepreneurs understand how the writing game is
played--and that they play it well. Unfortunately, most don't play
this game well. Most business writers mistakenly believe their task
is to inform. They write to fill an information gap or to update
the reader on a particular project. Or they write about what's
important to them. What these writers do not take into account is
that the speed of today's work world has reached overdrive. The
typical reader simply doesn't have time to ponder dense, poorly
organized information and intuit the appropriate action. And
readers don't give a hoot about what's important to the
writer--they want to know what's in it for themselves. Business
writers need to use all the tools at their command to persuade,
inspire action, and in general move a project forward. This book is
about how to be persuasive in two key skills in business: writing
proposals and writing business plans. Step by step, Dennis Chambers
illustrates the techniques of effectivebusiness writing, with
numerous examples throughout. Whether the objective is to secure
financing from an investor, lay out a marketing strategy, or secure
a large contract, getting results requires crafting an effective
structure for the proposal, and using words that sell. Chambers is
an able guide in saving entrepreneurs time and undue effort while
reaching the goal of long-term business success. Besides expert
advice and insights, the book includes: *Examples and practical
guidance, all geared toward the entrepreneur/small business owner.
*Exercises, templates, cases, glossary, and model letters and
plans.
Technical Writing in Action: Practical Applications for STEM
Students is comprised of a collection of activities and projects
that can be used to supplement a course or serve as a standalone
resource for writing technical documents. Through engagement in a
variety of assignments, the text equips readers with the knowledge
and practice they need to produce clear, research-based documents.
Each of the 18 chapters provides readers with all the appropriate
information they need to complete the specified assignments. These
key pieces of information include assignment introductions to
provide context and set expectations, project overviews to assist
with initial research, design templates to help students write in a
logical voice, instructions for organizing and formatting the final
content, and peer review evaluation sections to allow students to
discuss their findings with classmates and learn from each other.
Particular lessons build upon the knowledge learned in previous
chapters, allowing students to continually develop their personal
knowledge bases and skill sets. Topical areas include writing a
professional email, constructing an instruction manual, formulating
convincing lab reports, writing a proposal to solve a problem,
translating international communications, and more. Helping
students understand the importance of relating their research to
others in a clear manner, Technical Writing in Action is a valuable
supplementary text for STEM courses.
You are an unpublished writer with a long and impressive background
in your field of expertise, and you've got an idea for a great
book. You write a proposal, and send it off to a publisher who has
stated a need for this type of book. It seems like a perfect match.
Three weeks later you receive a rejection letter: "Thanks for your
interest in us. Unfortunately, your idea doesn't meet our current
needs." You are puzzled. Or, you look through the advertisements in
Writer's Digest magazine, and find several publishing houses "now
seeking new and established authors." Having waited for an
opportunity for years, you print the manuscript that has been
gathering "dust" in your computer folder and rush it to the post
office. Don't If it sounds too easy, it is. Or, you just landed
your first book contract with a legitimate publisher. Instant fame,
right? Wrong Confessions of a Published Author: 47 Truths About
What Can Go Right and Wrong When Selling Your Book to a Traditional
Publisher, talks straight about the publishing experience, with
focus on asking, "What if?" What if you don't want to write your
manuscript in the recommended format? What if you have no
credentials or can't state your qualifications for writing this
book? What if you don't like the critique you're getting? What if
you can wallpaper your office with rejection slips? What if you
want more than the standard 10 percent royalties? A number of
common issues are explored, such as what to include and what to
leave out of your query letter; what matters and what doesn't, and
what you must be careful with when signing the publishing
agreement.
The Longman Academic Writing Series helps English language students
master the writing skills needed to succeed in their academic
careers. The five-level series spans writing topics from composing
sentences to writing research papers. Each level covers the
complete writing process from prewriting to revision. Level 2
teaches high-beginning to low-intermediate students to write varied
academic paragraphs. The text's proven approach integrates training
in grammar, mechanics, vocabulary, sentence structure, and
paragraph organization along with the writing process.
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Cornered
(Paperback)
Ron MacLean, Kirstie McLellan Day
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R422
R357
Discovery Miles 3 570
Save R65 (15%)
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'I love it. A practical, spiritual, nurturing book.' - Russell Brand
Since its first publication, The Artist's Way has inspired the genius of Elizabeth Gilbert, Tim Ferriss, Reese Witherspoon and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron guides readers in uncovering problems and pressure points that may be restricting their creative flow and offers techniques to open up opportunities for self-growth and self-discovery.
A revolutionary programme for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.
Beginning with an extensive overview essay of the period, this book
focuses on the issues of the Progressive Era through contemporary
accounts of the people involved. Each issue is presented with an
introductory essay and multiple primary documents from the
newspapers of the day, which illustrate both sides of the debate.
This is a perfect resource for students interested in the
controversial and tumultuous changes America underwent during the
Industrial Age and up to the start of World War I. With the death
of southern reconstruction, Americans looked first westward and
then abroad to fulfill their manifest destiny. Along the way,
robber barons built railroads and oil trusts, populism burned
across the prairies, currency went off the gold standard,
immigrants poured into urban areas, and the United States won
imperial outposts in Cuba and the Philippines. Beginning with an
extensive overview essay of the period, this book focuses on the
issues of the Progressive Era through contemporary accounts of the
people involved. Each issue is presented with an introductory essay
and multiple primary documents from the newspapers of the day,
which illustrate both sides of the debate. This is a perfect
resource for students interested in the controversial and
tumultuous changes America underwent during the Industrial Age and
up to the start of World War I.
Literacy Skills for the Mass Media provides students with tools and
information to better understand words, grammar, spelling, and
communication. The text helps students connect the dots between
strategies and concepts that foster effective communication
practices in both writing and speaking. The text is divided into
three sections. Section I introduces students to the basics of
grammar, including types of words and their proper usage, the parts
of a sentence and effective sentence structure, and how to
effectively use punctuation. Section II focuses on sentence
construction, providing readers with rules, tips, and strategies
for creating dynamic sentences. The final section examines words,
speaking to why word choice matters, how to use plurals,
possessives, and contractions, common mistakes and issues, the
importance of correct spelling, and more. An easy-to-use guide to
good grammar and successful communication, Literacy Skills for the
Mass Media is an ideal textbook for foundational courses in
writing, composition, mass media, and journalism. It is also a
useful tool for remedial learning and for reference purposes. The
book is an excellent resource for college orientation and student
success programs as well.
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