In the past several decades, the country has seen some incumbent
presidents win second terms by margins previously believed to be
unattainable, yet has witnessed defeats of more incumbents than at
any time in our national history. These outcomes are directly
related to the presence of television and to the changing nature of
incumbency. The relationship between incumbency and television news
reporting has replaced partisanship as the leading determinant of
voter choice in presidential elections since 1960. By showing how
various recurring patterns in televised news reporting of
presidential elections and of the presidency itself have actually
enhanced the reelection prospects of some incumbents while
undermining others, and how these patterns have influenced the
campaigns of other leading political figures, the author provides
us with a new means of understanding elections to come.
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