0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda

Buy Now

Groundbreakers - How Obama's 2.2 Million Volunteers Transformed Campaigning in America (Hardcover) Loot Price: R3,640
Discovery Miles 36 400
Groundbreakers - How Obama's 2.2 Million Volunteers Transformed Campaigning in America (Hardcover): Hahrie Han, Elizabeth...

Groundbreakers - How Obama's 2.2 Million Volunteers Transformed Campaigning in America (Hardcover)

Hahrie Han, Elizabeth McKenna, Jeremy Bird

 (sign in to rate)
Loot Price R3,640 Discovery Miles 36 400 | Repayment Terms: R341 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers - over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months-and even years-in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America extends far beyond big data and micro targeting - to a transformation of the traditional models of field campaigning. As the first book to analyze a presidential contest from the perspective of grassroots volunteers, Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships volunteers had with other people and their deep belief that their work mattered that kept them active. Moreover, the lessons learned from the Obama campaign have and will continue to transform the nature of future campaigns, in both political and civic movements, nationally and internationally. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: February 2015
Authors: Hahrie Han (Associate Professor of Political Science) • Elizabeth McKenna (Ph.D. Candidate in Sociology) • Jeremy Bird
Dimensions: 241 x 162 x 20mm (L x W x T)
Format: Hardcover
Pages: 272
ISBN-13: 978-0-19-939459-3
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Promotions
LSN: 0-19-939459-8
Barcode: 9780199394593

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Countdown 1960 - The Behind-The-Scenes…
Chris Wallace, Mitch Weiss Hardcover R817 R661 Discovery Miles 6 610
Election 2024 South Africa - Countdown…
Collette Schulz-Herzenberg, Roger Southall Paperback R320 R295 Discovery Miles 2 950
Fight - Inside The Wildest Battle For…
Jonathan Allen, Amie Parnes Hardcover R802 R707 Discovery Miles 7 070
Meddling in the Ballot Box - The Causes…
Dov H. Levin Hardcover R2,453 Discovery Miles 24 530
Where Have All the Heroes Gone? - The…
Bruce G. Peabody, Krista Jenkins Hardcover R3,644 Discovery Miles 36 440
Populism and Patronage - Why Populists…
Paul D. Kenny Hardcover R3,493 Discovery Miles 34 930
Minority Rules - Electoral Systems…
David Lublin Hardcover R3,954 Discovery Miles 39 540
Hard White - The Mainstreaming of Racism…
Richard C. Fording, Sanford F. Schram Hardcover R2,492 Discovery Miles 24 920
Constitutional Referendums - The Theory…
Stephen Tierney Hardcover R4,671 Discovery Miles 46 710
The Strain of Representation - How…
Robert Rohrschneider, Stephen Whitefield Hardcover R3,143 Discovery Miles 31 430
Reforming the Presidential Nomination…
Stevens-Smith, Melanie J. Springer Hardcover R1,079 Discovery Miles 10 790
The Scottish Independence Referendum…
Aileen McHarg, Tom Mullen, … Hardcover R3,693 Discovery Miles 36 930

See more

Partners