If you reward your children for doing their homework, they will
usually respond by getting it done. But is this the most effective
method of motivation? No, says psychologist Edward L. Deci, who
challenges traditional thinking and shows that this method actually
works "against" performance. The best way to motivate people--at
school, at work, or at home--is to support their sense of autonomy.
Explaining the reasons why a task is important and then allowing as
much personal freedom as possible in carrying out the task will
stimulate interest and commitment, and is a much more effective
approach than the standard system of reward and punishment. We are
all inherently interested in the world, argues Deci, so why not
nurture that interest in each other? Instead of asking, "How can I
motivate people?" we should be asking, "How can I create the
conditions within which people will motivate themselves?"
"An insightful and provocative meditation on how people can
become more genuinely engaged and succesful in pursuing their
goals." --Publisher's Weekly
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