Existential semiotics is a new paradigm in the studies of signs,
signification and communication. This book develops its theory
further starting from the continental philosophy (Kant, Hegel,
Jaspers, Heidegger, Arendt, Sartre) on one hand, yet remaining also
faithful to the tradition of the European semiotics, particularly
the Paris school. From the notions of being, doing and appearing
the study applies them to crucial social problems of the
contemporary world, and moreover to various so-called 'lesser arts'
like performance and gastronomy. It also introduces some precursors
of the approach. The book represents what can be called
neosemiotics, the search for new theories and fields of the
discipline.
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