Social Commerce - Marketing, Technology and Management (Paperback, Softcover reprint of the original 1st ed. 2016)

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Texts in Business and Economics
Release date:	November 2016
First published:	2016
Authors:	Efraim Turban • Judy Strauss • Linda Lai
Dimensions:	279 x 210 x 19mm (L x W x T)
Format:	Paperback
Pages:	320
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-319-36670-8
Categories:	Books > Business & Economics > General
LSN:	3-319-36670-X
Barcode:	9783319366708

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