|
Books > Social sciences > Sociology, social studies > Social institutions
|
Buy Now
Misunderstanding News Audiences - Seven Myths of the Social Media Era (Paperback)
Loot Price: R1,296
Discovery Miles 12 960
|
|
|
Misunderstanding News Audiences - Seven Myths of the Social Media Era (Paperback)
Series: Communication and Society
Expected to ship within 12 - 19 working days
|
Misunderstanding News Audiences interrogates the prevailing myths
around the impact of the Internet and social media on news
consumption and democracy. The book draws on a broad range of
comparative research into audience engagement with news, across
different geographic regions, to provide insight into the
experience of news audiences in the twenty-first century. From its
inception, it was imagined that the Internet would benignly
transform the nature of news media and its consumers. There were
predictions that it would, for example, break up news oligarchies,
improve plurality and diversity through news personalisation,
create genuine social solidarity online, and increase political
awareness and participation among citizens. However, this book
finds that, while mainstream news media is still the major source
of news, the new media environment appears to lead to greater
polarisation between news junkies and news avoiders, and to greater
political polarisation. The authors also argue that the dominant
role of the USA in the field of news audience research has created
myths about a global news audience, which obscures the importance
of national context as a major explanation for news exposure
differences. Misunderstanding News Audiences presents an important
analysis of findings from recent audience studies and, in doing so,
encourages readers to re-evaluate popular beliefs about the
influence of the Internet on news consumption and democracy in the
West.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
(1)
