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How Slavoj Became Zizek - The Digital Making of a Public Intellectual (Hardcover)
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How Slavoj Became Zizek - The Digital Making of a Public Intellectual (Hardcover)
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An engrossing account of the meteoric rise of contemporary
philosophy's most contentious and prolific intellectual. Slovenian
philosopher bad boy Slavoj Zizek is one of the most famous
intellectuals of our time, publishing at a breakneck speed and
lecturing around the world. With his unmistakable speaking style
and set of mannerisms that have made him ripe material for internet
humor and meme culture, he is recognizable to a wide spectrum of
fans and detractors. But how did an intellectual from a remote
Eastern European country come to such popular notoriety? In How
Slavoj Became Zizek, sociologist Eliran Bar-El plumbs the
emergence, popularization, and development of this phenomenon
called "Zizek." Beginning with Zizek's early years as a thinker and
political figure in Slovenian civil society, Bar-El traces Zizek's
rise from Marxist philosopher to a political candidate to eventual
intellectual celebrity as Zizek perfects his unique performative
style and a rhetorical arsenal of "Hegelacanese." Following 9/11,
Zizek's career as a global op-ed writer and TV commentator married
his rhetoric with global events such as the War on Terror, the
financial crisis of 2008, and the Arab Spring of 2011. Yet, at the
same time, this mainstream popularity, as well as a series of
politically incorrect views, almost entirely estranged the
Slovenian from the normal workings of academia. Ultimately, this
account shows how Zizek harnessed the power of the digital era in
his own self-fashioning as a public intellectual.
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