This book presents the Cultural Transduction framework as a
conceptual tool to understand the processes that media and cultural
products undergo when they cross cultural and national borders.
Using a series of examples from pop culture, including films,
television series, videogames, memes and other digital products,
this book provides the reader with a wider understanding of the
procedures, interests, roles, assumptions and challenges, which
foster or hinder the travels of media and cultural products.
Compiling in one single narrative a series of case studies,
theoretical debates and international examples, the book looks at a
number of exchanges and transformations enabled by both traditional
media trade and the internet. It reflects on the increase of
cultural products crossing over regional, national and
international borders in the form of videogames and TV formats,
through music and video distribution platforms or via digital
social media networks, to highlight discussions about the
characteristics of border-crossing digital production. The cultural
transduction framework is developed from discussions in
communication and media studies, as well as from debates in
adaptation and translation studies, to map out the travels of media
and cultural products from an interdisciplinary perspective. It
provides a tool to analyse the markets, products, people and
processes that enable or constrain the movement of products across
borders, for those interested in the practical aspects that
underlie the negotiation and transformation of products inserted
into different cultural market settings. This volume provides a new
framework for understanding the travels of cultural products, which
will be of use to students and scholars in the area of media
industry studies, business studies, digital media studies,
international media law and economics.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Series: |
Routledge Studies in Media and Cultural Industries |
Release date: |
September 2023 |
First published: |
2024 |
Authors: |
Enrique Uribe-Jongbloed
|
Dimensions: |
216 x 138mm (L x W) |
Pages: |
120 |
ISBN-13: |
978-1-03-246034-5 |
Categories: |
Books
|
LSN: |
1-03-246034-2 |
Barcode: |
9781032460345 |
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