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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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The Real Toy Story - Inside the Ruthless Battle for Britain's Youngest Consumers (Paperback)
Loot Price: R340
Discovery Miles 3 400
You Save: R138
(29%)
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The Real Toy Story - Inside the Ruthless Battle for Britain's Youngest Consumers (Paperback)
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List price R478
Loot Price R340
Discovery Miles 3 400
You Save R138 (29%)
Expected to ship within 9 - 17 working days
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Toys - from teddy bears to Barbie dolls to train sets - define our
image of childhood innocence. But the truth is that toys represent
a $21 billion a year industry, and with so much money at stake, the
toy business is anything but child's play. In The Real Toy Story,
investigative journalist Eric Clark exposes the startling truths
behind Britain's favourite toys. Drawing on interviews with over
200 industry insiders, Clark names and shames the corporations
spending millions on research into the best way to manipulate their
target audience while manufacturing products in China under virtual
slave labour conditions. In a world of cut-throat competition and
cold-blooded marketing, toy companies are increasingly willing to
sacrifice our children in the rush for profits. And as more
children forsake cuddly play things for Ipods and cell phones,
companies are using even more extreme tactics- unashamedly using
sex and violence to sell dolls and action men to children as young
as three - to make sure that their toy is the one that children
want to have. The Real Toy Story is essential reading for the
millions of adults who care about the toys they choose for the
children in their lives.
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