Faked in China - Nation Branding, Counterfeit Culture, and Globalization (Paperback)

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) regime that give rise to competing visions for the nation. Nation branding is a state-sanctioned policy, captured by the slogan "From Made in China to Created in China," which aims to transform China from a manufacturer of foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the transnational making, selling, and buying of unauthorized products. This cultural dilemma of the postsocialist state demonstrates the unequal relations of power that persist in contemporary globalization.

General

Imprint:	Indiana University Press
Country of origin:	United States
Series:	Framing the Global
Release date:	November 2015
First published:	2015
Authors:	Fan Yang
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	298
ISBN-13:	978-0-253-01846-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	0-253-01846-3
Barcode:	9780253018465

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