Start-Ups and the Mobilization of Social Interactions (Paperback)

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism� and its philosophy is “community first, start-up second�. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Release date:	June 2023
First published:	2023
Authors:	Franck Barès (HEC Montreal, Canada) • Bernard Cova • Anicet Nemani
Dimensions:	216 x 138mm (L x W)
Format:	Paperback
Pages:	180
ISBN-13:	978-1-80455-609-2
Categories:	Books > Business & Economics > General
LSN:	1-80455-609-2
Barcode:	9781804556092

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