After decades in which American popular culture dominated global
media and markets, Japanese popular culture-primarily manga and
anime, but also toys, card and video games, and fashion-has
exploded into a worldwide phenomenon. From Pokemon and the Power
Rangers to Paranoia Agent and Princess Mononoke, Japanese popular
culture is consumed by an eager and exponentially increasing
audience of youths, teenagers, and adults. Mechademia, a new annual
edited by Frenchy Lunning, begins an innovative and fresh
conversation among scholars, critics, and fans about the complexity
of art forms like Superflat, manga, and anime. The inaugural
volume, Mechademia 1 engages the rise of Japanese popular culture
through game design, fashion, graphic design, commercial packaging,
character creation, and fan culture. Promoting dynamic ways of
thinking, along with state-of-the-art graphic design and a wealth
of images, this cutting-edge work opens new doors between academia
and fandom.The premiere issue features the interactive worlds that
anime and manga have created, including the origins of cosplay (the
manga and anime costume subculture), Superflat, forgotten images
from a founding manga artist, video game interactivity, the nature
of anime fandom in America, and the globalization of manga.
Contributors: Anne Allison, Duke U; William L. Benzon; Christopher
Bolton, Williams College; Vern L. Bullough, California State U,
Northridge; Martha Cornog; Patrick Drazen; Marc Hairston; Mari
Kotani; Thomas LaMarre; Antonia Levi, Portland State U; Thomas
Looser, NYU; Susan Napier, U of Texas, Austin; Michelle Ollie;
Timothy Perper; Sara Pocock; Brian Ruh; Takayuki Tatsumi, Keio U,
Tokyo; Toshiya Ueno, Wako U, Tokyo; Theresa Winge, U of Northern
Iowa; Mark J. P. Wolf, Concordia U; Wendy Siuyi Wong, York
U.Frenchy Lunning is professor of liberal arts at the Minneapolis
College of Art and Design.
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