• Most business schools use case studies to teach students how to
apply concepts in practice, and this case-based textbook applies
the case study method to the South Asian business context. • Each
case study is complemented by reflective questions, references,
further reading and activities, as well as teaching notes for
lecturers available online. • Features over 20 concise case
studies edited by a renowned case study author and lecturer,
covering the key trends in South Asian business from countries
across the region.
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