Gabriel Tarde ranks as one of the most outstanding sociologists of
nineteenth-century France, though not as well known by English
readers as his peers Comte and Durkheim. This book makes available
Tarde's most important work and demonstrates his continuing
relevance to a new generation of students and thinkers. Tarde's
landmark research and empirical analysis drew upon collective
behavior, mass communications, and civic opinion as elements to be
explained within the context of broader social patterns. Unlike the
mass society theorists that followed in his wake, Tarde integrated
his discussions of societal change at the macrosocietal and
individual levels, anticipating later twentieth-century thinkers
who fused the studies of mass communications and public opinion
research. Terry N. Clark's introduction, considered the premier
guide to Tarde's opus, and a foreword by Morris Janowitz accompany
this important work, reprinted here for the first time in forty
years.
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