On Communication and Social Influence : Selected Papers (Paperback)

Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde's most important work and demonstrates his continuing relevance to a new generation of students and thinkers. Tarde's landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research. Terry N. Clark's introduction, considered the premier guide to Tarde's opus, and a foreword by Morris Janowitz accompany this important work, reprinted here for the first time in forty years.

General

Imprint:	University of Chicago Press
Country of origin:	United States
Release date:	April 2011
First published:	April 2011
Authors:	Gabriel Tarde
Dimensions:	208 x 144 x 21mm (L x W x T)
Format:	Paperback
Pages:	332
ISBN-13:	978-0-226-78971-2
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > General Promotions
LSN:	0-226-78971-3
Barcode:	9780226789712

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