BH CIM Coursebooks are crammed with a range of learning objective
questions, activities, definitions and summaries to support and
test your understanding of the theory.The 07/08 editions contains
new case studies which help keep the student up to date with
changes in Marketing Environemnt strategies.Carefully structured to
link directly to the CIM syllabus, this Coursebook is
user-friendly, interactive and relevant. Each Coursebook is
accompanied by access to MARKETINGONLINE
(www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any
time.
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