"The History of Prime Time Television" is a user-friendly textbook
that chronicles television's unique history from the drawing board
to the living room, and beyond. Organized chronologically, the book
begins by briefly addressing the age of invention and the birth of
radio. However, the primary focus of the text surrounds prime time
programming, homing in on the series that defined their respective
decade by reflecting changes in the culture, style and values of
the time, and how some went on to become iconic representations of
20th and 21st century America.
Each decade's historical importance, as well as all of the nuance
and chronological markers connected to the story of television
itself, is covered in a way that engages students and helps them
retain what they are learning. Discussion questions geared to tap
into the students critical thinking follow every chapter. Topics
include:
Invention and Promotion Television s Early StrugglesHow Serious
Programming began with ComedyThe Role of Television During
WartimePrime Time Television's Golden AgeCivil Rights and
TelevisionLong-Form TelevisionTelevision s Symbiotic Relationship
to SportsThe Birth and Growth of Cable ProgrammingReality
Programming
Students will also glean information about the impact of each
decade s culture on television and learn about the transition from
black and white to color programming, deregulation, censorship, and
the future of television in the new millennium.
"The History of Prime Time Television" includes fascinating
information about the historical milestones that made television
not just a form of entertainment, but a social mediator, a
political force, and American's window into the human experience
and condition. The book is ideal for courses in the areas of media
history, entertainment history, and media communications.
George Lee Marshall earned his Bachelor of Arts Degree from San
Diego State University. Working for the government after college,
he went on to make educational and training films for the United
States Navy. In 1983, he began writing for both television and
feature films, selling over 50 screenplays, treatments, long-form
teleplays, television episodes and pilots over the next twenty-five
years, earning him lifetime member status in the Writers Guild of
America. In 2000, he was asked by San Diego State University to
develop and teach writing courses for their School of Theater,
Television and Film. There, over the past 13 years, Lee has
introduced curriculum and created courses for upper-division and
graduate-level classes, including The History of Prime Time
Television. Professor Marshall has worked with the Veteran's
Administration at California State University, Long Beach to create
and teach a 15-week real-time online storytelling course for
returning veterans, while being twice recognized at SDSU as his
department s Outstanding Faculty. Professor Marshall currently
lectures at the nationally acclaimed Dodge College of Film and
Media Arts on the Chapman University Campus teaching TV history,
business, and writing courses.
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