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True Disbelievers - Elvis Contagion (Paperback)
Loot Price: R1,570
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True Disbelievers - Elvis Contagion (Paperback)
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The legion of fans who refuse to believe that Elvis Presley died
August 16, 1977 has been a major force behind the ever-expanding,
elusive, and enduring Elvis myth during the past seventeen years.
This network of fervent true believers engages in activities that
include a melange of sightings and conspiracy theories. Mass media
coverage of these phenomena has evolved from the underground
grass-roots level to widespread publicity with social, religious,
commercial, and ideological underpinnings. In True Disbelievers, R.
Serge Denisoff and George Plasketes examine the implications of
various accounts and several perspectives on Elvis Presley's death
and transfiguration. Denisoff and Plasketes also analyze the
various media that those who doubt Elvis's death use to popularize
their positions, including television, magazines, and books. They
review the work of others who have written on the subject, such as
Gail Brewer-Giorgio and Major Bill Smith, and raise provocative,
yet valid questions about the phenomenon they describe. True
Disbelievers takes a pointed look at the music industry as well,
and how it has used and commercially benefitted by the continuing
belief that Elvis lives. They examine common strands in the many
reports of Elvis sightings since Presley's reported death. Denisoff
and Plasketes describe the Elvis phenomenon in serious, objective
as well as empathetic terms, placing it in the context of studies
of cult figures and their followers. True Disbelievers contains a
great deal of fascinating information about America's popular
culture and the power and influence of the media in modern society.
It will be of significant interest to communication
studiesscholars,sociologists,professionals in the music and media
industries, and those interested in popular culture.
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