|
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
|
Buy Now
Time, Change, and the American Newspaper (Hardcover)
Loot Price: R3,298
Discovery Miles 32 980
|
|
|
Time, Change, and the American Newspaper (Hardcover)
Series: Routledge Communication Series
Expected to ship within 10 - 15 working days
|
"Time, Change, and the American Newspaper" focuses on newspapers as
organizations, examining the role of change in the newspaper
industry and providing a model from which to view and respond to
change. Authors George Sylvie and Patricia D. Witherspoon discuss
environmental and organizational influences on contemporary
newspapers, and they analyze newspapers within the larger context
of all organizations. This more general perspective provides
insights into the nature of change, the change process, the
rationale for organizational changes, resistance to such changes,
and initiation and implementation strategies.
In its examination of change, this volume explores the causes of
newspaper change, how newspaper change takes shape, and when change
does not work. This consideration sets the stage for detailed case
studies examining the roles of new technology, product, and people
as change agents in newspapers. The discussion concludes with the
impact of change--or lack of it--on the contemporary newspaper
industry and the subsequent impact of newspaper change on society.
Sylvie and Witherspoon propose future directions of change and of
newspaper decision-making processes pertaining to change, and they
offer suggestions for changes in newspaper structures and thought
processes.
Providing a sound, theoretically-based approach to the topic of
change and American newspapers, this volume is essential reading
for educators and students in journalism, media/newsroom
management, media economics, organizational behavior/communication,
and related areas. It also provides a wealth of insights and
practical knowledge for newspaper publishers, editors, and
practicing journalists.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
