Selling Today helps you understand the value of developing personal
selling skills. The text incorporates academic theory, roleplay
scenarios, real-world applications and ethical dilemmas. With the
largest number of “learn by doing” materials of any personal
selling text, Selling Today offers a wealth of tools to help you
develop an ethical, customer-centered mindset. With new
discussions, scenarios and videos, the 15th Edition prepares you to
succeed as a member of a new generation of sales professionals.
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