Selling Today: Partnering to Create Value, Global Edition (Paperback, 15th edition)

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing� materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.  

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	August 2023
First published:	2023
Authors:	Gerald Manning • Michael Ahearne • Barry Reece
Format:	Paperback
Pages:	544
Edition:	15th edition
ISBN-13:	978-1-292-45863-2
Categories:	Books > Business & Economics > General
LSN:	1-292-45863-1
Barcode:	9781292458632

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