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Beyond the Champion - Institutionalizing Innovation Through People (Hardcover)
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Beyond the Champion - Institutionalizing Innovation Through People (Hardcover)
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Large, mature companies often struggle when it comes to the
uncertain process of breakthrough innovation. But innovation is an
imperative in today's cutthroat business environment. To fulfill
its potential, there has to be a better way—and there is. Beyond
the Champion argues that innovation is a talent all its own that
requires distinct skills and expertise, just like finance or
marketing. Viewing innovation as a discipline in its own right, it
is easy to see that breakthrough wins require an organizational
design with clearly delineated roles, responsibilities, and career
tracks for those who shoulder the responsibility for new products.
Drawing on the results of a four-year study and two decades of
related research, this book outlines three fundamental competencies
necessary for innovation: discovery, incubation, and acceleration.
Mapping these skills onto roles and opportunities for advancement,
the authors deliver a pioneering blueprint for sustainable
innovation.
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