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Books > Social sciences > Sociology, social studies > Gender studies
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Gender, Design and Marketing - How Gender Drives our Perception of Design and Marketing (Paperback)
Loot Price: R1,611
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Gender, Design and Marketing - How Gender Drives our Perception of Design and Marketing (Paperback)
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Product and service designers place increasing emphasis on the
colour, form and appearance of what their organization offers and
the language with which they describe it. Gloria Moss' erudite,
sophisticated and fascinating book, guides the reader to an
understanding of the way gender influences our visual perception.
In this wide-ranging book the author explores design, visual
aesthetics, language and communication, by drawing on an exhaustive
range of primary sources of research from psychology, design,
branding and communication. The lessons that emerge offer
challenges to organizations both in the way in which their design
and marketing is perceived by men and women, and how the make-up of
their workforce may limit their ability to appreciate and address
the diversity of customers' preferences. The challenge for
management is to overcome these limitations and ensure that an
organization's products and services mirror preferences of
customers rather than those of senior managers.
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