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Empirical Approaches to Social Representations (Hardcover)
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Empirical Approaches to Social Representations (Hardcover)
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For years, social psychologists and anthropologists have argued
about the best way to study social representations. This book shows
how different empirical approaches to the study of social
representations are viable and can even be complementary. The first
part of the book presents key arguments concerning the relationship
between theory and method. Topics addressed include ethnographic
approaches to social representations, the study of children's
representations, and the analysis of discourse. The second half
deals with a variety of research topics, but a question central to
all of them concerns the circumstances under which one can be
certain of having described a social representation. The answer
lies in the use of multivariate statistical analysis, which
provides the necessary degree of accuracy. The use of this valuable
technique is fully explained.
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