ISE Strategic Management: Text and Cases (Paperback, 11th edition)

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	March 2023
First published:	2024
Authors:	Gregory Dess • G.T. Lumpkin • Gerry McNamara • Alan Eisner
Format:	Paperback
Pages:	864
Edition:	11th edition
ISBN-13:	978-1-266-20046-5
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-266-20046-0
Barcode:	9781266200465

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