The Other Kind of Funnies refutes the mainstream American cultural
assumption that comics have little to do with technical
communication-that the former are entertaining (in a low-brow
sense) and juvenile, whereas the latter is practical and serious
(to the point of stuffiness). The first of its kind, this book
demonstrates the exciting possibilities of using comics in
technical communication. It defines comics as a medium and art form
that includes cartoons, comic strips, comic books, and graphic
novels; provides conceptual and historical backgrounds on comics;
and discusses the appeals and challenges of using comics-style
technical communication. More specifically, it examines
comics-style instructions, educational materials, health/risk
communication, and political/propaganda communication. The author
argues that comics-style technical communication encourages reader
participation, produces covert persuasion, facilitates
intercultural communication, benefits underprivileged audiences
such as children and readers of lower literacy, and challenges the
positivist view of technical communication. An abundance of
comics-style technical communication examples, carefully selected
from across cultures and times, demonstrates the argument. While
the book proposes that comics can create user-friendly, visually
oriented, engaging, and socially responsible technical
communication, it is also quick to acknowledge the limitations and
challenges of comics-style technical communication and provides
heuristics on how to cope with them. The Other Kind of Funnies is
unique in its interdisciplinary approach. It focuses on technical
communication but speaks to design, cultural and intercultural
studies, historical studies, and to some extent, education,
politics, and art.
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