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Handbook of Research on Managing and Influencing Consumer Behavior (Hardcover) Loot Price: R9,766
Discovery Miles 97 660
Repayment Terms: R915 pm x 12*
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Handbook of Research on Managing and Influencing Consumer Behavior (Hardcover): Hans-Ruediger Kaufmann

Handbook of Research on Managing and Influencing Consumer Behavior (Hardcover)

Hans-Ruediger Kaufmann

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Loot Price R9,766 Discovery Miles 97 660 | Repayment Terms: R915 pm x 12*

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In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Release date: October 2014
Editors: Hans-Ruediger Kaufmann
Dimensions: 229 x 152 x 41mm (L x W x T)
Format: Hardcover
Pages: 573
ISBN-13: 978-1-4666-6547-7
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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LSN: 1-4666-6547-5
Barcode: 9781466665477

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