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The Mind Of The Buyer - A Psychology Of Selling (Hardcover) Loot Price: R1,117

Discovery Miles 11 170

Repayment Terms: R105 pm x 12*

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The Mind Of The Buyer - A Psychology Of Selling (Hardcover): Harry Dexter Kitson

The Mind Of The Buyer - A Psychology Of Selling (Hardcover)

Harry Dexter Kitson

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Loot Price R1,117 Discovery Miles 11 170 | Repayment Terms: R105 pm x 12*

Expected to ship within 10 - 15 working days

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One Of The First Attempts To Apply The Insights Of Scientific Psychology To The Arts Of Salesmanship; Including Also An Important Early Study Of Readability As Applied To Marketing And Advertising. The Author Was Professor Of Psychology In Indiana University. Contents: The Stream Of Thought In The Sale. Important Factors In Attracting Attention. The Influence Of Repetition. Selling To The Collective Buyer. How To Arouse Interest In A Commodity. Good Feeling A Requisite. The Imagination Of The Buyer. Desire. Confidence And Good Will. The Power Of Reason. Instinctive Factors. Suggestion In The Sale. The Psychological Moment. Satisfaction The Goal.

General

Imprint:	Kessinger Publishing Co
Country of origin:	United States
Release date:	July 2007
First published:	July 2007
Authors:	Harry Dexter Kitson
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	224
ISBN-13:	978-0-548-12776-6
Categories:	Books > Business & Economics > General Promotions
LSN:	0-548-12776-X
Barcode:	9780548127766