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Halong Cassidy: King Of The Cowboy Merchandiser (Paperback)
Loot Price: R693
Discovery Miles 6 930
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Halong Cassidy: King Of The Cowboy Merchandiser (Paperback)
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Donate to Against Period Poverty
Total price: R713
Discovery Miles: 7 130
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Roy Rogers may have been Republic's "King of the Cowboys," but he
was lesser nobility when it came to licensed merchandise. The "King
of the Cowboy Merchandisers" was Hopalong Cassidy. In the three and
one-half year period beginning in late 1949 and ending after the
1952 Christmas season Hoppy rode so far ahead of the pack that his
competition had to eat his dust. By early 1950s over a hundred
manufacturers were producing Hopalong Cassidy licensed products. No
matter where one turned, there was Hoppy. It was a Hopalong Cassidy
era. Now Hoppy has found renewed interest among collectors. The
support is multi-layered. Prices across the board are at record
levels. Common pieces have doubled or tripled in value over the
past five years. Scarcer pieces have risen ten times or more. This
comprehensive new book by one America's foremost authorities on
antiques in general, and Hoppy in particular, will introduce you to
the various collecting categories within the wonderful world of
Hoppy collectibles and allow you to cast your cares aside while
leisurely strolling down nostalgia lane. Packed with useful
information, it also has beautiful color photographs of most of the
merchandise bearing the Hopalong Cassidy name. If you are old
enough to have grown up with Hoppy, you will think "I owned one of
those" or "I remember one of those." If you are not, you will be
moved to say - "Wow! That's neat. I won't mind owning one."
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