Business success begins with trust. Trust is the basis for all that
we do as leaders and as organizations. Employees who trust their
employers are more productive and creative. Businesses that earn
their customers' trust maintain better relationships and reap
better results. Meanwhile, breaches of trust between companies and
the public are becoming more frequent-and more costly. If you read
nothing else on trust, read these 10 articles. We've combed through
hundreds of Harvard Business Review articles and selected the most
important ones to help you build, maintain, and repair trust, both
as a leader and as a company. This book will inspire you to:
Develop trust through competence, legitimacy, and impact Understand
the neuroscience of trust Follow through on your commitments to
stakeholders Negotiate better with an untrustworthy counterpart See
your company through the eyes of your customers Rebuild
relationships after a breakdown of trust This collection of
articles includes "Begin with Trust," by Frances X. Frei and Anne
Morriss; "The Neuroscience of Trust," by Paul J. Zak; "Dig, Bridge,
Collectively Act," by Tina Opie and Beth A. Livingston; "Rethinking
Trust," by Roderick M. Kramer; "How to Negotiate with a Liar," by
Leslie K. John; "The Enemies of Trust," by Robert M. Galford and
Anne Seibold Drapeau; "Don't Let Cynicism Undermine Your
Workplace," by Jamil Zaki; "The Trust Crisis," by Sandra J. Sucher
and Shalene Gupta; "Customer Data: Designing for Transparency and
Trust," by Timothy Morey, Theodore "Theo" Forbath, and Allison
Schoop; "Operational Transparency," by Ryan W. Buell; and "The
Organizational Apology," by Maurice E. Schweitzer, Alison Wood
Brooks, and Adam D. Galinsky. HBR's 10 Must Reads paperback series
is the definitive collection of books for new and experienced
leaders alike. Leaders looking for the inspiration that big ideas
provide, both to accelerate their own growth and that of their
companies, should look no further. HBR's 10 Must Reads series
focuses on the core topics that every ambitious manager needs to
know: leadership, strategy, change, managing people, and managing
yourself. Harvard Business Review has sorted through hundreds of
articles and selected only the most essential reading on each
topic. Each title includes timeless advice that will be relevant
regardless of an ever-changing business environment.
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