As the events management field expands as an area of study,
there is a need to move beyond the business and marketing-driven
approaches which dominate the literature towards a more advanced
conceptual analysis and understanding of events from a
socio-cultural context.
This book addresses this need by examining intersections between
the social sciences and the emerging field of events management. It
applies and specifically contextualises social science theories
within the discourse of events to provide a greater understanding
of the significance of events in contemporary society. It first
outlines the value of approaching the study of events from a social
science perspective, and then moves on to an in-depth exploration
of relevant theories exploring topics such as identity, culture,
consumerism, representation and place. It concludes with a summary
of each chapter and a discussion of ways in which events can be
further explored through the lens of the social sciences.
The book features international case studies based on a variety
of event types ranging from sports events, religious and cultural
events and community events, which are used throughout to address
contemporary issues and show theory in practice. 'Think Points' are
integrated into each chapter to encourage the reader to reflect on
theories, and each chapter concludes with summary points, further
reading and links to useful websites to consolidate learning and
further knowledge.
This book will provide upper-level students, academics and
researchers interested in events, as well as those from related
social science disciplines, with a robust socio-cultural conceptual
analysis of the subject and a greater understanding of the
significance of events in contemporary society.
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