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Books > Social sciences > Psychology > The self, ego, identity, personality
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Emotion Measurement (Paperback, 2nd edition)
Loot Price: R7,109
Discovery Miles 71 090
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Emotion Measurement (Paperback, 2nd edition)
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Emotion Measurement, Second Edition highlights key elements of
emotions that should be considered in the measurement of emotions
in both academic and commercial environments. This edition begins
with an updated review of basic studies of emotion, including the
theory, physiology, and psychology of emotions, as these are the
foundational studies which food scientists as well as product
developers and marketing professionals need to be aware of. The
second section highlights methods for studying emotions, and
reviews the different approaches to emotion measurement:
questionnaire self-report, behavioral, and physiological. This
section explores the merits of intrinsic versus extrinsic measures
of emotion. Some new measurement approaches have emerged since the
first edition of this book. The book then presents practical
applications, with chapters on emotion research in food and
beverage, as well as in a range of products and clinical settings.
The experience in testing product emotions has increased since the
first edition when product emotion research was newer. Finally,
Emotion Measurement, Second Edition provides coverage of
cross-cultural research on emotions. This is critical because much
of the newer commercial research is aimed at markets around the
world, requiring methods that work in many cultures. And the
universality of emotions has been a topic of research for decades.
Taking both an academic and applied approach, Emotion Measurement,
Second Edition will be an invaluable reference for those conducting
basic academic research on emotions and for sensory and consumer
scientists, and the product developers and marketing professionals
they work alongside.
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