With the power to gather people with similar interests together,
virtual communities have gained attention by not only
practitioners, but researchers, as well. Virtual Community
Participation and Motivation: Cross-Disciplinary Theories offers
in-depth coverage of state-of-the-art research on virtual community
participation. This book appeals to those interested not only in
virtual communities, but also in virtual worlds, virtual teams, and
even online shopping. Virtual community researchers, as well as
researchers from diverse fields--computer science, information
systems, psychology, sociology, and telecommunications--will find
valuable motivation theories discussed in this book.
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