China 's soft power has attracted considerable attention in the
recent decade. In this volume scholars from the U.K., Europe, the
U.S., Singapore, Australia, Hong Kong and mainland China, including
a number of well established and well known analysts on China,
examine main areas where China has made noticeable advances in its
appeal and influence. They include China 's foreign policy
discourse, international communication, cultural diplomacy, and
foreign assistance. In addition, Chinese concept of soft power,
foreign policy strategy, and the relationship between its
international standing and that of the U.S. are also closely
analysed. The volume covers some of the most recent development and
assesses China 's soft power critically. This book offers an
assessment of China 's efforts to cultivate its international
image, as well as a critique of Nye 's theory of soft power. It
draws on case studies of the Chinese diplomatic practice and
utilizes world opinion polls. This volume offers a theoretical and
empirical perspective on the discussion on soft power with a
particular focus on China 's soft power.
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