The thesis behind this book is that American industry cannot
compete in the marketplace because its organizational structure and
management style has become pathologically narcissistic. The theory
is illustrated with real-life examples such as the DeLorean
automobile business failure. The author develops his argument by
saying that American corporations have consistently shifted their
attention away from the business of coping in the real world
towards a self-conscious, narcissistic presentation of their own
perfection in what is essentially a fantasy world. The tangible
results, he claims, are striking - the Challenger disaster, near
meltdowns in the nuclear industry and bankruptcies in private
industry. Using a Freudian concept, that of the desire to return to
the infant, egotistical state, the author argues that this is an
impossible desire, that the pursuit of the "ego ideal" on the part
of workers, business people and organization members in America can
lead to all sorts of disasters.
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