This book examines France's hosting of the soccer World Cup, held
in ten cities in summer 1998. It covers the major socio-economic,
political, cultural and sporting dimensions of this global sports
event, including bidding for and organizing the Finals, the
improvement of sporting and transport infrastructures, marketing,
merchandzing and media coverage, policing and security during the
month-long competition and building a national team. The analysis
of France 98 is set within the sporting context of the recent
history and organization of French football (the links between
football, money and politics; the sporting public) and more broadly
within the French tradition of using major cultural and sporting
events to focus world attention of France as a leader in the
international community. The book concludes with an evocation of
the day-to-day impact of four weeks of sporting festivities, and
the lessons to be drawn concerning sport and national identity in
an era of increasing economic, political, cultural and sporting
globalization.
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