Finally, a book that describes the neurological differences between
the male and female brain and how this is implemented in
advertising! The book describes how men and women think, the origin
of their emotions, and why they make certain decisions. Find out
why women like shopping so much, why humorous ads appeal to men, or
why women make better decisions. 80% of all purchases worldwide are
made or influenced by women. Why is advertising so often aimed at
men? Find the answer to the life-long question about differences in
purchasing motivation between men and women, and learn to implement
this in advertising. Learn the do's and don'ts for effective
communication for both men and women. Although this book is written
from a scientific perspective, thanks to the numerous interesting
examples and tips, it is easy to implement and useful for
advertising campaigns. In short, a must-have for all marketers,
strategists, creatives, students, or anyone working with brands.
Marketers and strategists will benefit from an enlarged body of
knowledge, while creatives will learn how to develop more effective
ad campaigns.
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