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The Social Entrepreneur's Playbook, Expanded Edition - Pressure Test, Plan, Launch and Scale Your Social Enterprise (Paperback, Expanded Ed.)
Loot Price: R450
Discovery Miles 4 500
You Save: R29
(6%)
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The Social Entrepreneur's Playbook, Expanded Edition - Pressure Test, Plan, Launch and Scale Your Social Enterprise (Paperback, Expanded Ed.)
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List price R479
Loot Price R450
Discovery Miles 4 500
You Save R29 (6%)
Expected to ship within 10 - 15 working days
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Available for the First Time: The Complete "Social Entrepreneur's
Playbook"
Covers all three phases of the start-up to scale-up process,
developed with reader feedback from "one of the more unusual
ebook...experiments of the year" ("ThinReads")
Wharton professor Ian C. MacMillan and Dr. James Thompson, director
of the Wharton Social Entrepreneurship Program, provide a
tough-love approach that significantly increases the likelihood of
a successful social enterprise launch in the face of the
high-uncertainty conditions typically encountered by social
entrepreneurs.
MacMillan and Thompson used their own systematic framework to
publish "The Social Entrepreneur's Playbook." To test the market,
they offered the first phase in their start-up method (step 1) as a
free ebook. Readers were invited to join The Social Entrepreneur's
Advisory Group, and nearly 300 aspiring and active social
entrepreneurs shared feedback that helped shape the complete
edition of the book, which covers all three steps in the start-up
to scale-up process.
Based on this crowd-sourced feedback from readers of the free ebook
and drawing on the authors' more than 26 years' combined experience
developing and studying social enterprises in the field across
Africa and in the United States, this new edition provides guidance
for each phase:
Phase One: Pressure Test Your Start-Up Idea. Based on the free
ebook, this expanded section now includes advice on setting revenue
and social impact goals, how to navigate the sociopolitical
landscape, and how to develop a strong concept statement. In
addition, MacMillan and Thompson provide advice on how to identify
and test a proposed revenue-generating solution and define and
segment your target population.
Phase Two: Plan Your Social Enterprise. All new to this edition,
this critical phase shows you how to frame and scope the venture,
determine what it will take to actually deliver a sustainable
enterprise, identify the key assumptions that have been made, and
design checkpoints to test those assumptions before making major
investments.
Phase Three: Launch and Scale Your Social Enterprise. Available for
the first time in this edition, you will learn how to effectively
launch your enterprise, manage upside potential and downside risk,
and strategically scale up.
Filled with accessible frameworks and tools, as well as inspiring
stories of social entrepreneurs, "The Social Entrepreneur's
Playbook" is a must-read for any aspiring or active social
entrepreneur, as well as philanthropists, foundations, and
nonprofits interested in doing more good with fewer resources.
"Includes access to downloadable planning documents, including
user-friendly spreadsheets"
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